Social networking has revolutionized the way people interact virtually and has emerged as a huge platform for people to connect and communicate over the web. Social networking has not only remained tot the boundary limits of college students and company employees. It has spread far and wide incorporating different types of users. Not only students and educators are enjoying the benefits of social media, also are the institutions, communities and big brands for the purpose of marketing their brands to mass population. Using social networking sites to connect to future classmates and alumni has become a trend amongst students. Facebook is by far the most popular social media platform amongst brands. Even before brands thought of making use of social networking for marketing activities, numerous brands had unofficial presences on Facebook in form of groups and fan pages created by users. Twitter which is slowly but gradually gaining popularity and is more viral that facebook is seen a...